Top Soap Car Wash

Top Soap Car Wash

The folks behind TopSoap came to us armed with two things: a proprietary new car wash soap that stood ahead of the competition's and a confidence that Houstonians would recognize quality. Their modest request: build a brand from the ground up. We started with the fact that TopSoap had raised the bar, lathering on creative vision and design expertise to come up with polished iconography. At the core of our designs lay a bubble motif -- subtle, yet effective in communicating our partner's competitive edge. From there we put together everything from the logo and multimedia assets to the payment kiosk design and UI/UX, creating over 70 internal and client-facing menus. The end result? A clean brand befitting the modern entrepreneur ready to make waves in an established market.

Project Specifics

Logo Development

Brand Package

Videography

Website

The folks behind TopSoap came to us armed with two things: a proprietary new car wash soap that stood ahead of the competition's and a confidence that Houstonians would recognize quality. Their modest request: build a brand from the ground up. We started with the fact that TopSoap had raised the bar, lathering on creative vision and design expertise to come up with polished iconography. At the core of our designs lay a bubble motif -- subtle, yet effective in communicating our partner's competitive edge. From there we put together everything from the logo and multimedia assets to the payment kiosk design and UI/UX, creating over 70 internal and client-facing menus. The end result? A clean brand befitting the modern entrepreneur ready to make waves in an established market.
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